Benetton meets CASPIAN halfway

Benetton was considering putting RFID tracking chips in their clothing that can be read from a distance and used to monitor the people wearing them.
Read CASPIAN's initial response and call for a worldwide boycott.
What is RFID?

Radio Frequency ID chips embedded in clothing to track inventory. These tiny tags, predicted by some to cost less than 1 cent each by 2004, are "somewhere between the size of a grain of sand and a speck of dust." They are to be built directly into food, clothes, drugs, or auto-parts during the manufacturing process. Did you know they remain active after you leave the store? 
>> Learn More about RFID

Contact Benetton
Ask them to discontinue research into the technology

I Do?

Contact Benetton
Let them know how you feel about "spy chips" in clothing

Inform your friends!
Get everyone involved!

The Boycott Benetton website is a project of CASPIAN, Consumers Against Supermarket Privacy Invasion and Numbering.

For more information, please see the following resources:

Overview of RFID

CASPIAN in the Press

Katherine Albrecht

Mary Starrett

Q: Why was Benetton doing this?
A: For inventory control efficiency. The tags can be read from a distance.

Q: Can't the tags be disabled?
A: No. They can be "put to sleep", but anyone with the correct equipment can wake them up at any time.

Q: Why should I worry about that?
A: These tags are being put in a variety of products, not just clothes. In the future, it may be impossible to go anywhere without a complete history of your travels being recorded by RFID tag readers.

Q: Isn't that just science fiction?
A: No. The technology may not be in use for that purpose today, but it will support such tracking in the future.



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